Ambiguity of Pos/Neg Space

April 11, 2012

I chose this logo. As i was searching for clever logos with pos/neg space, this one kept catching my eye. The first time i looked at it i did not see the hand that the word “my” creates. I had to keep looking at it to figure it out. I really enjoy this logo, i think it’s very clever. It was designed by a company from the Netherlands called Underware (http://www.underware.nl/). There website shows all the fonts that they’ve created along with publications that use them, it’s pretty interesting! Also, you can read about the myfonts logo here: http://www.underconsideration.com/brandnew/archives/myfonts_gets_a_myredesign.php

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