Ambiguity of Positive and Negative Space

March 29, 2012


The logo I chose was the famous girls scouts of america logo. The logo was created by Saul Bass in 1978. This logo has become extremely popular and when you see it, you know it is associated with the girl scouts. I like this logo because it uses great positive and negative space with making the faces. It is creative because you can see three faces due to the way the positive and negative spaces compliment each other. I also noticed that the type for girl scouts under the image goes extremely well with the picture.



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