Ambiguity of Positive and Negative Space

March 28, 2012



This image is the logo for the Kolner Zoo, it is unique in the fact that it uses four separate negative space objects to create positive space. “The zoological gardens in Cologne are notable for their Asian elephant park, reflected in the logo with an elephant’s silhouette defined by a giraffe and rhinoceros; the negative space of the animal’s hind legs are cleverly shaped by the twin spires of Cologne Cathedral.”




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