History of Graphic Design

February 23, 2012

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Paul Rand is a graphic designer best known for his corporate logo designs as seen above. He studied at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. Rand also taught design at Yale University. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC and died of cancer in 1996.

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