Identity System: F.y.e. For Your Entertainment

March 29, 2012

F.y.e. – For Your Entertainment, owned by TransWorld Entertainment Corp., is the largest retailer of CD’s, DVD’s, Video Games, & Trend Items. Since it’s launch in 2001, F.y.e. has led in the entertainment industry, while other companies struggled to survive in an fast growing digital world, which is hard to compete in. This logo has become a staple for the entertainment industry, in the fact that you can spot a store in every major mall across America. With their fun colors, and curvy logo, it is clear that this company reaches out to the young adult and teen generations. The logo is simple and fun. Because the logo has never changed, most, if not all shoppers know exactly what the focus of this brand is.Image

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