Logos: Ambiguity of Pos/Neg Space

March 29, 2012

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I think the girl scouts logo is a great example of a logo with positive and negative space. At first glance, one might just see a clover like shape. But upon further inspection, one can clearly make out the shape of 3 woman’s faces, all of different size and shape, which pertains to the girl scouts belief of accepting everyone.

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