Identity Systems

March 15, 2012

I chose the coca-cola identity system because it’s one that anyone can look at and know exactly what it is. The bold red and the design of the bottle in the back ground gives coca-cola that look that makes it well known. This brand may have different flovors out there to try but the typeface and color remains the same through out each design. Based on the logo the company is then able to work on bottle and can designs, along with other packaging and slogans. Based on the research that I found I was able to find that the current designer for coca-cola is Karl Lagerfeld, this information was found on wikipedia.  http://en.wikipedia.org/wiki/Karl_Lagerfeld

More information on this company can be found at this website as well.. http://en.wikipedia.org/wiki/Coca-Cola#Contour_bottle_design

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