Logos:Ambiguity of Pos/Neg space

March 29, 2012

This is a logo that I found to be interesting. This logo is used for a blog in Los Angeles which talks about organizing the area. On this blog there are many different pages that you can go to for things such as organizations to join, how to get your life back on track, ways on how to organize things in your life and also press and media options too. I chose this logo because when looking at it you almost immediatly understand it’s purpose to the company behind it. It made me want to look further into what the company was. It’s interesting how the designer used this dismantled stick configuration in the beginning of the design and turned it into an organized pattern. The logo shows movement in a clean, professional manner.



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