Identity System

March 15, 2012

I chose Pepsi for a few reasons.  First off, Pepsi and Coke are two of the most well known competitors when it comes to the drink world. It’s interesting to me to see how Pepsi’s original Logo was very similar to that of Coca Cola’s.    It was not until 1950 that they introduced the red, white, and blue color scheme that we recognize today.  They branched of even further in 1962 leaving the script type face behind completely, and now, we can see that their current logo is just the colored ball.  It has become so recognizable over time that it instantly tell us this is a Pepsi product without actually having to say Pepsi.


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