Ambiguity of Positive and Negative Space

April 7, 2012

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This logo was created by Pentagram for American Institute of Architects Center logo. I looked through this site http://www.logodesignlove.com/negative-space-logo-design and decided I enjoyed this logo the best. When glancing over it I really only saw the key because the buildings fit so well as the nudges in the key. Every aspect of this logo balances very well too. I can’t pick out any parts of the buildings or the key that aren’t logical and/or well placed.
Pentagram has a ton more logos in a variety of styles that people definitely should look through.

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