Ambiguity of Positive & Negative Space

May 7, 2012

This logo design for the Kolner Zoo is a great example of use of positive and negative space. As seen in the logo, the large green structure in the background is an elephant, while inside, the green elephant is broken up with white shapes, showing a giraffe and a rhino. This piece uses colors that work well together, and the logo is easy to read & child friendly.
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