Logos: Ambiguity of Pos/Neg Space

March 29, 2012


This is the identity for Beats Audio. This identity/design randomly popped in my head as one that takes advantage of positive and negative space, so I’m still trying to find out who created it. The company creates high quality headphones. The design represents a lowercase “b” but the use of positive and negative space also makes it look like a headphone.


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