Ambiguity of Pos/Neg Space

April 5, 2012

Sir Peter Scott created the WWF Panda logo in 1961. He was the founder chairman of the organization, as well as a naturalist and a painter. The logo shows great contrast of positive and negative space. Shapes are not completed, but they are implied so the viewer can finish the image themselves. 

http://www.wwf.org.uk/what_we_do/about_us/history/sir_peter_scott.cfm

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