Ambiguity of positive and negative Space

April 30, 2012

Thus is a logo from WWf that I found interesting in the way of using the positive space, as you could see the logo is a panda. The logo is success not just because of the right color but also the words “WWF” is tightly combine to the logo giving people a strong link of panda and “WWF”

From WWF

http://conceptdezain.com/blog/2011/11/03/positive-use-of-negative-space-in-logo-design-–-room-for-creativity/

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