Positive and negative space

May 6, 2012

I found the atari logo to have nice ambiguity of positive and negative space.
It is very simple, yet the black and white go together very nicely for the logo.
It’s also very cool how the 3 white lines above the word seem to form an A for the Atari name.
This gives a nice visual and makes it very effective.

http://www.atari.com/

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