The Shadow Conspiracy- Identity system

March 15, 2012


The BMX industry grows more and more everyday. There are a whole bunch of brands and identities associated with them. The shadow conspiracy is one of the biggest apparel and parts manufacturers out there. There main logo is the top photo of the crow. The crow is a simple design that is present in all of there parts and soft good designs. The identity the shadow conspiracy shows people is a bit edgy. They have always had the same image since they were established. Below the crow is a print add of a popular pro rider Seth Kimbrough. As you can see a lot of skulls and almost a doom and gloom feel. Even though these guys that ride for them aren’t weirdos or anything, just edgy. For anyone who rides BMX you can always tell if there are wearing or riding Shadow Conspiracy parts. They are very unique and progressive company.


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