Identity System

March 29, 2012


I chose the Tostitos logo for the Identity Systems post. I think the logo is very interesting and captures what Tosititos is all about. The color scheme fits the mexican/hispanic origin of the food, as they are tortilla chips. The logo is also clean, sharp and simple, but get the “message” of the product across clearly and quickly. I also adore the image within the word “Tostitos” with the two t’s as people sharing chips over a bowl of salsa, with is cleverly made from the tittle, of the dot, of the i. Unfortunately, I could not find the creator of this wonderful logo, so I have nothing to link to.


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