Identity System

April 24, 2012

To create a successful identity system there are many things you have to take into consideration. Simplicity, in my opinion is one of the most important things you should keep in mind while creating an identity for a client. Reason being that your client and your viewing audience don’t have the same creative visions you the designer may have. So if you keep it simple, colorful, and exciting you should be on an easy road to success.

Apple Inc., one of the most successful identity systems in the world is one of my biggest inspirations for my next project.

What are some words that come to mind when you think of an apple?

Is it…Healthy, Juicy, Delicious, Red, Green, Yellow?

Well when the creators of the Apple Inc. identity system came together to design this beautiful logo they used all these words and more to come up with the best product that now sits in billions of home today. It’s crazy to think this all started with a simple Apple.

Apple Inc. Creator: Steve Jobs, Steve Wozniak, and Ronald Wayne

Apple in Color Apple

While searching the internet I also came across a few other identity systems that I think are successful for the same reasons.

Echo Creator: Dominika Durtan

Echo Logo Echo

Coke Creator: Turner Duckworth


Waters Winery Creator: Alimat Inc.

Waters Winery

The Bottle of Whits Creator: Helms Workshop

The Bottle of Whits


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