Ambiguity of positive and negative space

May 6, 2012

I found this logo that I think is very cute and interesting. The designer was William Patino and the company was Antartica. The lowercase ‘A’ looks like a penguin with the creative typeface and good use of positive and negative space. Although I am not sure which company it is for, the same designer created several other logos that are similar and creative.

antarctica logo.


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