Identity system

April 30, 2012

I have choose Mac Donald for my identity system. This logo is  very successful, the use of colors are bright and sharp which could get customers attention easily from far away. Also the “m” shape design given the customers a feel of happy and childish, this also attracted a lot of young age customers. The logo are also very success with the use of positive and negative space.

From: Macdonald

http://www.google.com/imgres?q=mcdonalds&hl=en&gbv=2&biw=1024&bih=865&tbm=isch&tbnid=2L7wElFwxVS9iM:&imgrefurl=http://robertfellner.blogspot.com/2012/03/mcdonalds-refuses-to-use-it-yet-public.html&docid=g-fIMdyVPE2qDM&imgurl=http://3.bp.blogspot.com/-dUidTVHI978/T17nHLr-IbI/AAAAAAAAAFw/kep_O68Xk7k/s400/mcdonalds.png&w=300&h=287&ei=Su2eT9PfLILx0gG8yMzxDg&zoom=1&iact=rc&dur=247&sig=113539700151086665761&page=1&tbnh=159&tbnw=149&start=0&ndsp=17&ved=1t:429,r:9,s:0,i:90&tx=73&ty=25

 

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