History of Graphic Design: Paula Scher

Paula Scher is a very successful graphic designer and illustrator. For over thirty years she has been working in the graphic design world, creating album covers, logos and many more types of works. Some of her most successful work has been the logos she created for large companies. She has created the logo for Citibank, Windows 8, The New York City Ballet, the Museum of Modern Art and many others. She was the first female principal at Pentagram and lives in New York City and Connecticut.

History of Graphic Design

 

The designer I was assigned was Shepard Fairey. He is most known for his Obama Hope poster he made during the 2008 Presidential election.  There was controversy over the poster because Fairey was criticized for failing to obtain permission and to provide attribution for the picture he used in the poster. In the end the charges were dropped and Fairey didn’t get in any trouble for the campaign poster.

History of Graphic Design

Michael Graves is an American Architect. Graves has become a household nme with his design product sold at target store in the US. He got his master degree from Havard University and identify as the New york five. he directs the firm Michael Graves & Assoiation which located in Princeton and New York City. In recent year he have been awarded the Richard H. Driehaus Prize for Classical Architecture and will present a ceremony in Chicargo.

History Of Graphic Design

 

I was assigned Penguin Books, which is actually a publishing company but is very well known for it’s cover art. On their 75th anniversary, they released a book calledPenguin 75. This book is basically a compilation of 75 book covers chosen by their art director, Paul Buckley. He chose the covers that best represented the company and it’s legacy. It tells the stories behind the covers such as why they were chosen. It also features commentary by the designers.

you can read more about it here: http://www.graphicdesign.com/article/penguin-is-75-and-releases-a-book-of-covers/

Shigeo Fukuda i…

Shigeo Fukuda is known for his work as being simplistic and for having illusions.  One of his most famous pieces was the Victory 1945 poster, that won him the grand prize at the Warsaw Poster Contest in 1975.  Fukuda had a strong belief in pacifism and environmentalism. Much of his work was relayed to the social world rather than the commercial one.  His ideas were very simple, yet very effective and powerful in the messages they presented

History of Graphic Design

The person I was assigned was Chip Kidd. He is an author, editor, and graphic designer most famous for his book covers. He turns out an average of 75 book covers a year and USA Today has even said that if the graphic design world had a rock star, he would most certainly be it. His most notable book cover was Jurassic Park by Michael Crichton. He’s also into the comic book world a little bit as he’s done stuff for Batman, Superman, and The Watchmen. Despite my love of books and enthusiasm of comics, I don’t really like his art. I mean, there are some pieces that are like, “wow, I like that” (like The Learners and Jurassic Park’s covers) but on average, none of his really jump out at me and make me say “Oh wow, I like that a lot.”

History of Graphic Design

Paul Rand is a graphic designer best known for his corporate logo designs as seen above. He studied at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. Rand also taught design at Yale University. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC and died of cancer in 1996.

Paula Scher

Paula Scher began her career in graphic design as an art director in the 70s. According to her biography of AIGA, since then, she’s been at the forefront of graphic design. She has worked with a wide range of clients and has designed popular logos such as CitiBank and Tiffany & Co. She has won numerous awards for her achievements. My favorite work of Paula Scher, however, is her series of maps. Scher painted a series of maps that contained contextual details of what we may think of the cities/countries/locations she painted.

http://www.aiga.org/medalist-paulascher/

Map of the world, Florida, and a poster for The Public Theater

David Carson

David Carson is a very unique graphic artist/typographer in every way. In an interview he declared that he was never trained to perform all the usual rules and tasks that may have been asked of him at a regular design studio. His only experience with learning typography/graphic design is at a high school level. He developed his own abstract and somewhat complicated style of design. His projects include designs for Raygun Magazine, designing boards and soft goods for Quiksilver, (for he is a surfer himself), He also has had experience designing album covers for Nine Inch Nails. The list goes on and on. He was once asked, “Why do you break so many rules?” He replied, “I never learned too many rules.” Although his style had been trying to be duplicated for many years. No normal designer/typographer can match up to the the master himself, David Carson.

History of Graphic Design

Milton Glaser was born in 1929, he attended the High School of Music and Art in NY.  In 1974 he founded Milton Glaser Inc.  His work varied from promotional advertisements, posters, logos and brand names, as well as book and magazine illustrations.  His more well known work include the I love New York logo, as well as the Jet Blue logo.  I didn’t know too much about Glaser before the magazine assignment but he actually has a lot of interesting work.  It’s really cool reading his idea paths when working on each piece of art because a lot of his thinking is so simple but it enhances his work in so many ways.  It was also interesting to find out that he does advertisements for the Cooperstown musical festival considering it’s right here.

If you want to check out some of his artwork his web site is :

http://www.miltonglaser.com/

-Andrea Eaton